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Our History

Originally imported to New York by Neapolitan pizza champions, Farinella Artisanal Pizza & Bakery is now proudly owned by pizza connoisseurs, Víttorio Assaf & Fabio Granato of Serafina Restaurant Group, alongside Filippo Pagano, a renowned Italian pizza chef & expert. Guided by the mission to improve the quality of ingredients, forward the product technology, and to expand its original menu selection to meet fresh demand, Farinella remains at the forefront of pizza in the USA.